We Are We Wear

Location: Oxo Tower Wharf

Three women, all different shapes and sizes, in orange swimming costumes.

We Are We Wear believe EVERY woman should feel confident in swimwear and lingerie.

There is nothing more frustrating than shopping for swimwear and lingerie, finding something you love and then finding out that your size is not available. We Are We Wear is a swimwear brand that aims to challenge this by providing a range from XS to 3XL – across all styles.

Created by Natalie Paul and Chelsea Williams, the duo have used their experience at one of the biggest online fashion players to build a brand that challenges the unrealistic and unachievable perceptions that the industry puts upon women.

Natalie and Chelsea are advocates for body positivity and want to encourage women to be themselves. The brand, and every collection produced, stands behind this ethos.

We Are We Wear also champions a more sustainable approach to fashion. The Eco edit is made in Italy from unwanted waste materials such as fishing nets, industrial plastics and fabric scraps and is available across all sizes with flattering styles to compliment all body shapes.


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