Fronté is a London-based womenswear brand established in 2016 by Jiyun Lapthorn.
“I make elegant, minimal and versatile clothing for modern women who are independent, strong and original to express their own style.
I create clothes, not fashion, as I consider well-designed and useful clothes are tools for life. Beyond the comfort and functionality, I am making truly transformable pieces that are effortlessly elegant and will adapt throughout your day.
All my garments are made in London supporting local businesses, and use the best fabrics that age well; often containing fair trade and organic fibres like bamboo and eucalyptus.
Fronté lives through an ongoing lifelong search for good designs that are clever, useful and beautiful. ”
– Jiyun Lapthorn – Designer & Founder
Jiyun Lapthorn graduated her M.A. with a distinction from London College of Fashion. Her first collection was shown at the V&A to an all-star crowd including Grayson Perry, Zandra Rhodes and Harold Tillman. She has since worked with Vivienne Westwood, Ossie Clark London, The Collection and Caroline Seikaly in Paris. With an extensive background in pattern cutting for haute couture and textile design, she sold designs to clients including Valentino and DKNY at exhibitions such as Premiere Vision, Como and Direction. Her work has been worn by Carmen Dell’Orefice and Sasha Pivovarova and featured in The Telegraph,
Vogue and Italian Vogue.