Location: Gabriel’s Wharf

Two black and white images, of people in Gabriel's Wharf, wearing Fronté.

Fronté is a womenswear brand focused on effortless elegance and sustainability, established by Jiyun Lapthorn.

“I make elegant, minimal and versatile clothing for modern women who are independent, strong and original to express their own style. I create clothes, not fashion, as I consider well-designed and useful clothes are tools for life.

Beyond the comfort and functionality, I am making truly transformable pieces that are effortlessly elegant and will adapt throughout your day. All my garments are made in London supporting local businesses, and use the best fabrics that age well; often containing fair trade and organic fibres like bamboo and eucalyptus.

Fronté lives through an ongoing lifelong search for good designs that are clever, useful and beautiful.” – Jiyun Lapthorn, Designer & Founder

Visit her website here
View her Instagram here