Overhanging the Thames with the stunning backdrop of St Paul’s Cathedral and the City, the Observation Point affords highly sought after iconic vistas from the South Bank.
Providing 497m² of prime experiential outdoor event space, our popular Observation Point site is the perfect central London event space for a multitude of experiential and launch events, creative installations, product sampling, worldwide tourism promotions and as a location for feature films.
Hosting your outdoor event on the Observation Point allows you to take advantage of a high footfall of culturally aware crowds along the South Bank, maximising potential public engagement.
Who has hired the space?
The Observation Point regularly hosts live broadcasts from ITV shows such as This Morning and Good Morning Britain. The space has been used by large global brands such as DKNY, John Lewis, Stoli, Krug, Pepsi, Shrek and Three Mobile as a location for experiential outdoor events and product launches. The Observation Point has also hosted a musical performance by the world famous Dutch violinist and conductor Andre Rieu.