2015 on Coin Street’s Outdoor Sites
With Burns’ Night just around the corner, thoughts turn to Ceilidh dancing, Neeps with Tatties and of course, raising a glass to the year just gone.
So here’s a cheeky clink to 2015; a fabulous year on our Riverside Venues with a bustling calendar of exciting experiential events, inspiring installations and prestigious PR stunts. These are just some of our favourites.
A plethora of monster sized animations transformed the Observation Point skyline creating inspired PR stories. Elentyfiftyfive’s Shaun the Sheep brightened up the weather forecast for Good Morning Britain to promote his film; Dreamworks brought Shrek to life from an edible Gingerbread house to publicise Shrek’s Adventure. Premier PR made Events Magazine’s 2015 top 5 Most Memorable PR stunts as well as Top Best Stories lists with the stunning Mosasaurus installation to celebrate the launch of Jurassic World on DVD and Blu-Ray. It was also a year for big numbers as The Ministry of Fun installed 40,000 gerberas to create a Cath Kidston Mother’s Day polka dot garden, as well as helping the National Lottery break two Guinness World Records bringing 110 lottery winning millionaires together and the longest champagne cork-popping relay on Bernie Spain Gardens.
Incredible experiential installations also landed on the South Bank with original and imaginative product and campaign launches proving good things come in all shapes and sizes. The Redbrick Road inflated a giant Sydney Harbour bridge to launch breakfast drink Up & Go’s to the UK. Mischief PR created a cash dispensing ice wall to promote Birds Eye’s iFreeze iSave message. Keeping it chilled, Iceland introduced a Beach Shack to serve a range of frozen treats from whilst Ice London and O2 encouraged the crowds to Be More Dog with a Waggy Tail ice lolly stand and Sense London took things sky high with John Freida’s projection mapping stunt which saw OXO Tower transformed into Rapunzel’s tower.
An Asian tour of cultural festivals also took over the South Bank. whynot! Ltd delivered a flavour of the East as Malaysia Kitchen tantalised our taste buds from Riverside Grass. The Maldives High Commission tempted passersby with traditional dancing and tunes as part of Maldives Tourism, the Chinese Food Festival gave a whistle stop republic tour of the finest Chinese cuisine and Cake launched the Emirates Go East Festival from an enormous plane-wing inspired structure in Doon Street car park.
A veritable smorgasbord of delicacies were sampled to the crowds; Momentum served up Pastrami foot long Subways from a New York; BD Network delivered Lurpak’s hot buttered bruschetta from a griddle van and RPM’s pop up Belvita bakery brightened the breakfasts of Waterloo commuters. Quenching thirsts, Ambient Media treated visitors to the Carling apple billboard to refreshing Carling Cider and White Label mixed up Stolichnaya’s new cocktail Stolli Lemonade and cooling Stolli Sorbet.
2015 was also a great year for sport across the UK and the riverside parks and gardens hosted a series of activations in tribute to the nation’s favourites. Henman Communications brought David Lloyd tennis schools to local and visiting children in the lead up to Wimbledon and Crossports installed an inflatable tennis court for families. Things got hot and sweaty on the gardens as Concerto and Jack Morton delivered an exhilarating program of rugby based AIG public engagements, kicked off by the World Cup reigning champions the All Blacks and a thrilling performance of the Hakka.
On a more thoughtful note a number of Charities returned to the sites to raise public awareness for their causes and campaigns. Cancer Research UK were back encouraging participants for their upcoming Race for Life to raise funds for the fight against cancer, World Vision invited us to Step into Africa with their before and after immersive huts highlighting the real change their work has had on the communities they support and CLASP started their now bi-annual 10 mile walk to raise awareness of mental health and suicide.
And with that came Christmas, bringing with it an abundance of joyful activations. Marmalade London brought to life Kipling’s and Thomasina Mier’s stunning kaleidoscope greenhouse as part of the Spark your City campaign, NJ Live delivered the 28ft Carlsberg Christmas Tree serving baubles of beer to the public and receiving an Events Magazines top 5 Biggest Christmas Activations. Exposure Promotions brought the eBay Elves to the Observation Point along with their very own Concierge Phonebox to help shoppers with last minute gifts and ITV’s This Morning installed a stunning 25ft fir tree for carollers to sing around.
January’s off to a blooming start so here’s to an exciting 2016.